In a market with no mandatory pre-market approval, no universal batch testing, and limited federal enforcement, any quality signal carries weight. The NASC Quality Seal — that small blue-and-gold emblem on supplement labels — is the most widely recognized third-party marker in the animal supplement space. Manufacturers display it prominently. Consumers treat it as a…
The pet supplement industry’s marketing emphasizes purity, quality, and safety. “Rigorously tested.” “Third-party verified.” “Nothing but the best for your best friend.” The implicit promise: what is in the container is safe, accurately labeled, and free of harmful contaminants. The FDA’s recall database tells a more complicated story. Not a catastrophic one — pet supplement…
When a website recommends a dog supplement and earns a commission on your purchase, that financial relationship is not a footnote. It is material information that, under federal law, must be disclosed clearly and conspicuously before you encounter the recommendation. The Federal Trade Commission’s Endorsement Guides — formally “Guides Concerning the Use of Endorsements and…
