Investigative: How Three Private-Equity-Owned Dog Supplement Brands Structure Their Marketing vs Evidence By Dr. Sarah Mitchell, DVM · Reviewed by the dogsupplementreport.com Editorial Team · Updated August 2026 Key Takeaways Three prominent direct-to-consumer dog supplement brands — Zesty Paws, PetLab Co., and a third PE-backed company — operate under financial sponsors whose investment theses prioritize…

Do Dog Probiotics Actually Work? A Critical Look at the Evidence By Dr. Sarah Mitchell, DVM · Reviewed by the dogsupplementreport.com Editorial Team · Updated July 2026 Disclosure: This article may contain affiliate links. If you purchase through these links, we may earn a small commission at no extra cost to you. This does not…

Do Dog Probiotics Actually Work? A Critical Look at the Evidence By Dr. Sarah Mitchell, DVM · Reviewed by the dogsupplementreport.com Editorial Team · Updated July 2026 Key Takeaways The dog probiotic market exceeds $4 billion globally, yet product-level clinical trials remain rare. Most claims rest on strain-level research extrapolated to specific formulations. Stability is…

Do Dog Probiotics Actually Work? A Critical Look at the Evidence By Dr. Sarah Mitchell, DVM · Reviewed by the dogsupplementreport.com Editorial Team · Updated July 2026 Key Takeaways The dog probiotic market exceeds $2 billion annually, yet product-level canine clinical trials remain scarce across the entire category. Published peer-reviewed research on canine probiotics typically…