Do ‘Probiotic’ Chews With 30 Billion CFU Actually Deliver Live Bacteria? A Shelf-Stability Investigation
By the Editorial Team, Dog Supplement Report Key Takeaways The “30 Billion CFU” headline number on most soft-chew labels reflects colony-forming units at the time of manufacture — not at the point of sale, and almost never at the expiration date on the bottle. Peer-reviewed literature documents that probiotic viability in soft-chew formats drops significantly…