In a market with no mandatory pre-market approval, no universal batch testing, and limited federal enforcement, any quality signal carries weight. The NASC Quality Seal — that small blue-and-gold emblem on supplement labels — is the most widely recognized third-party marker in the animal supplement space. Manufacturers display it prominently. Consumers treat it as a…
The American flag on the label. “Proudly Made in the USA” in bold type. The stars-and-stripes packaging. For many consumers, these signals communicate quality, safety, and domestic accountability. The product was made here, under American standards, by American workers, subject to American oversight. For pet supplements, that communication is often technically accurate and substantively misleading….
The regulatory gap in pet supplements places an unusual burden on consumers. No government agency verifies that the product in your hand contains what the label claims, at the potency stated, free of harmful contaminants, before you administer it to your dog. That verification — when it happens at all — is the manufacturer’s responsibility,…
