Reporting and analysis on the business of pet supplements, from market trends and pricing to the forces shaping what ends up on the shelf.
By The dogsupplementreport.com Investigations Team · Updated July 2026 The pet supplement industry is no longer a niche corner of the pet store. It is a $2.4 billion market in the United States alone, growing at 7-9% annually[1], attracting venture capital, private equity, and strategic acquisition by multinational consumer goods corporations. The category has professionalized,…
By The dogsupplementreport.com Investigations Team · Updated July 2026 Disclosure: This article may contain affiliate links. If you purchase through these links, we may earn a small commission at no additional cost to you. This helps support our independent research and testing. The pet supplement industry‘s marketing emphasizes purity, quality, and safety. “Rigorously tested[4].” “Third-party…
By The dogsupplementreport.com Investigations Team · Updated July 2026 Search “best dog joint supplement” or “top probiotic for dogs” and the first page of results is dominated by sites with names like “BestDogSupplements2026.com” or “CanineHealthReviews.org.” They present themselves as independent testing labs, consumer advocates, or passionate dog lovers sharing research. Their content is polished, their…