Mythbusting: ‘More Strains = Better Probiotic’ — Why Strain Count Is a Misleading Marketing Metric
Key Takeaways Strain count is a marketing number, not a clinical outcome. The human and canine literature does not show that 15 or 20 strains outperform a well-chosen 2- or 3-strain formula. The “more is better” framing exploits a consumer heuristic borrowed from CFU counts and applies it where it has no validated meaning. Strain-stacking…