Dog Supplement Report is an independent investigative journalism publication covering the pet supplement industry. We examine the products, the marketing, the money, and the regulatory gaps behind the booming market of supplements sold for dogs — and we publish what we find, whether the industry likes it or not.
Our Mission
The pet supplement market has grown faster than the oversight meant to govern it. Products make bold claims. Labels do not always match contents. Marketing blurs the line between supplement and medicine. Meanwhile, most coverage of the industry is written by the industry itself.
We exist to close that gap. Our mission is accountability journalism: independent reporting that gives dog owners, veterinarians, and policymakers the facts the marketing would rather they not have.
What We Do
Our reporting takes several forms:
- Investigations — in-depth reporting into specific companies, products, or practices, built on documents, testing, and sources
- Label audits — comparing what a label promises against what independent testing finds
- Claim checks — verifying marketing claims against the research and regulatory records cited to support them
- Regulatory reporting — covering FDA actions, warning letters, recalls, and the policy landscape
- Industry analysis — following the money: ownership, marketing spend, and conflicts of interest
How We Report
Our journalism is built on documents and verification, not press releases. We file records requests, review regulatory databases, commission independent laboratory testing where the story requires it, and interview sources on and off the record. Companies under review are given a fair opportunity to respond, and their responses are published when they add material facts.
Our full reporting standards are published in our Editorial Policy.
Editorial Independence
Dog Supplement Report is an independent publication. We accept no advertising from the companies we cover, we accept no payment for coverage of any kind, and no subject of our reporting gets to review a story before publication. Where the site carries advertising or affiliate links from sources outside our coverage targets, that is disclosed in our Disclosure — and it never shapes a story.
Why It Matters
Supplements are not regulated like drugs, and “natural” is not a safety guarantee. When a label overstates its contents, when a claim has no research behind it, when a company with a checkered history rebrands and relaunches — the public deserves to know. That is the job we do.
Contact and Tips
General inquiries: hello@dogsupplementreport.com. News tips — including from industry insiders — are welcome and treated confidentially; see our Contact page for details.